Business owners are continually improving marketing tactics. With a return on investment of 42 cents for every dollar invested, email marketing is still a potent marketing strategy. 1 Choosing the correct email marketing software is essential to taking your business to the next level.

An email marketing platform is more than just a tool for sending and tracking emails. Increase your audience, segment your lists, and connect all of your marketing channels into a solid solution to expand your business and generate more cash with the help of the software.

Email Marketing Software: What Is It?

It is possible to launch and track email campaigns using email marketing software. It is much simpler to produce attractive emails when you use the software. You can also examine essential data like as open and click-through rates.

Email marketing is a powerful tool that can be used in virtually any sector. If a customer leaves an item in their shopping cart, an e-commerce business can automatically send a follow-up email to remind them to complete their purchase.

What Is the Price of Email Marketing Software?

Email marketing software often offers several pricing tiers depending on the number of recipients. The cheapest plan is usually free, while the most expensive one might cost up to $50 a month. In the most expensive package, monthly fees might reach hundreds of dollars. A free trial period of at least two weeks is standard, and consumers who sign up for a year in advance receive a discount.

Is Email Marketing a Part of CRM Software?

You can send emails to people in your CRM database if your program allows you to do so. Software specifically designed for email marketing will have more sophisticated capabilities. If you only need to send emails once in a while and don't care about the design or automation of your campaigns, a CRM's email marketing feature is perfect for you.

2022: The Year of the Email Marketing Platform

Mailchimp

In general, email marketing software Mailchimp is the best since it includes all the functionality that most businesses want without being unduly tricky or confusing. Businesses can schedule campaigns, A/B test material, and obtain data that include open rates, click-through rates, unsubscribe rates, and more.

Up to 2,000 contacts and 10,000 monthly email sends are included in the free plan of Mailchimp. The drag-and-drop features of its platform make it one of the most user-friendly email platforms out there.

If you're searching for a straightforward way to send emails to your consumers, Mailchimp is the best option. A/B testing and multi-step journeys are available after you upgrade to the first subscription plan, which contains an intuitive email editor.

ActiveCampaign

Automation is easy with ActiveCampaign's pre-built automation, which allows you to tailor each email to a specific subscriber. ActiveCampaign's customer service is prompt and polite, and there are assistance guides throughout the platform. Customer experience automation (CXA) software with email capabilities is ActiveCampaign. More than 850 integrations are available due to the platform's focus on contact and sales management.

There's a free 14-day trial period. As a follow-up, you'll be prompted to choose a monthly or annual payment option from one of four paid plans. Depending on the plan, the yearly discount ranges from 15% to 40%. It's possible to acquire a plan and customize it for the number of contacts you have while still enjoying the plan's core features.

MailerLite

Because of its drag-and-drop interface, MailerLite is the market's most user-friendly email marketing software. Because the company's aim is simple, the program has a minimalistic appearance. If you're looking for an easy-to-use platform, MailerLite is your best bet. Email assistance is available to help users with any issues they may run across.

As a free service, it provides access to 1,000 subscribers and 12,000 emails sent for an indefinite period. There is a premium plan if you require more bandwidth or other services. The number of subscribers determines the price. You have the option of paying monthly or annually. However, an annual plan saves you 30%. Nonprofits get a 30% discount as well.

Hubspot

A single marketing platform that includes tools and reporting for all of your campaigns across several channels is the most incredible all-in-one solution.

Hubspot's email marketing service is one of the most popular CRM programs on the market. It's the best platform for an all-in-one marketing solution because it can manage emails, social media postings, and blog writing.

After the 14-day free trial, you'll need to choose one of three premium subscription options. While saving as many contacts as you like is free, you'll be charged extra if you email more than the specified limit.